I got a free coffee

On Monday I was at Starbucks, and I was lucky to get a "long receipt". The long receipt has a section that invites you to participate in a customer satisfaction survey - which I did. The questions were really straight forward, including: what did you order, did you intend to buy some food, and did you buy some food, was the place clean, was the service good, and so on.

The survey only takes about five minutes (as promised by the Barista). The best part is that I got a free coffee out of the deal. Great pay off for five minutes of work.

I did find it interesting that when I 'Google'd "Starbucks Customer Service Survey" I didn't come across very much about this survey. You'd think that there'd be lots of Marketing people out there blogging their heads off about this. The only story I found out there about this specific survey is a write-up by Biff Motley that shows up on several different pages.

I did find one very interesting piece of information about Starbucks customers. Did you know that chocolate and vanilla ice cream lovers are more likely to visit a coffeehouse (such as Starbucks) on a regular basis. I do love chocolate, and I do my fair share of spending at Starbucks. Their research is accurate.