Where's the economy going ... and what can you do about it

The current noise is that the economy is teetering on disaster once more.

What is the best marketing strategy when the economy is in the dumps? Cut back? Well, yes, in some areas of your business you should cut costs to the bare bones. But, history of “tough times” has shown that companies that invest in marketing and selling value will come out the other end of an economic slump as the champions.

I'll see what I can dig up as evidence over the next few days.