I bought a new ("previously enjoyed") cell phone on eBay this week. I'm really looking forward to receiving it. The phone is being shipped by UPS, and I received an email from UPS yesterday telling me that my phone is on the way. I clicked through on the tracking link from the UPS email, and found a great deal of detail about the shipment.
I'm not sure what to do with all the detail, but I find it fascinating that UPS provides this.
What a great use of the web.
Can you think of ways that your company can do something similar to "wow" your customers by publishing information on the web?
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