Marketing isn't Advertising

Marketing is often confused for Advertising.

Advertising is a sub-set of Marketing.

Marketing is a broader discipline that covers:

• Brand - What does your company stand for?
• Product / Service - What are you doing to live up to the Brand?
• Communications - How do you engage in a conversation with your customers?
• Pricing - What is the right revenue management model to drive sales?
• Place - Where and how do you sell and service your product?
• Target Market - Who is your 'tribe' and where do you find them?

Just a part of the equation.