Thursday, May 6

The beginning of the end for Buick

Months ago I blogged about the lunacy of GM killing off the Pontiac brand. Pontiac is (was, or more appropriately, should have been) a fun, sporty, and slightly upscale (from Chevy) brand that would appeal to a younger car buyer.

News comes now that GM is setting up to roll out a Buick (which, with its average age of buyer at nearly dead (a.k.a. 65)), which is smaller and targetted at younger buyers. What's a younger buyer in that model? 64? 60? Holy moly ... they mean someone who is 30ish and still has a pulse. Perhaps, someone who would have bought a PONTIAC. ARGGGHHHHHHhhhhhhhhh. Now GM is setting out to dumb down the Buick brand in order to make it appeal to a group of people to whom it won't appeal.

But wait, there's more. They are planning on basing a new Buick on the Chevy Aveo. Don't they remember what happened when they based a Cadillac on a Chevy Citation?

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