Looking for some SEO Software. A big extra is SEM capability.

I'm still searching for the right SEO software for me. Yesterday I listed out what SEO software should do, and talked about some of the extras I'd like to have. Today I'm hitting on one big "extra". It would be nice if the SEO software has SEM capabilities.

SEM is Search Engine Marketing. That means that you bid on keywords - sponsored links and the like - on the search engines like Google. Using SEM you pay only when someone clicks on your ad.

SEM capabilites include:

• Submit and manage your user name and profile setting in one place for multiple search engines
• Manage your account settings
• Manage account funding, billing, and so on
• Synchronize PPC accounts - Download campaigns and keywords from your existing PPC accounts
• Manage multiple PPC campaigns with a single interface
• Make recommendations about words that are working and words that aren't
• Campaign budgeting - make recommendations on where budgets should be spent, and change your daily budget setting
  
• Manage campaign status - set campaign online or offline
• Search Network management - change your campaign coverage for Search Network or Content Network
• Create and add AdGroups - create multiple Adgroups or import Adgroups from the program directly
• Create and edit Ad Creatives - from the program directly
• Disable and Enable Adgroups
• Preview Ad creative - improve your Ad Creative quality score
• Maximize your keyword coverage - Keyword Builder to help you to generate more relevant keywords
• Add or Remove keywords - allows you to add new keywords or remove keywords directly from your account
• Keyword forecasting - provides you a quick overview of your Minimum and Maximum position and CPC
• Set keywords online or offline
• URL bidding strategy - allows you to bid above or below a particular URL, enabling you to always be on top of your competitor, or below (if you choose)
• ROI bidding strategy for CPA and ROAS
• URL verification to make sure the url you have entered in you ads is correct.
• Automated email notification when your bids or position have been changed
• Comprehensive bidding & ROI performance reports
  
• Export keywords and ranking results to Excel database
• Competitor Analysis - determine competitors' detailed information and approximate PPC bidding price

Watch for a few more posts on this subject over the next few days. Ultimately, I'm going to select some SEO software and kick its tires. It would be great if it does SEM as well. That's something that I haven't done for Market GoGo yet. I know SEM kicks butt, so I need to get that done.

Have you used SEO Software or SEM Software? Please post a comment to this blog to tell me what you chose, why, and how it has worked out.