If you are in the travel industry, be sure to check TripAdvisor for reviews on your business. This week my family was planning a side-trip to the Dells in Wisconsin. This is an area famous for amusement parks and especially water slides. We were going to go to the Mt. Olympus Water Park and Hotel. That was until my wife read through the reviews on TripAdvisor. Maybe we could have stayed and played somewhere else. But this review turned us off the entire area.
Lessons for Hotels and Attractions - Check and respond to reviews on TripAdvisor and other similar reviews.
Lessons for Destination Marketing Boards - Do the same for everyone you look after.
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