I have the 4Q user survey up and running on the Market GoGo website. I blogged about this a few days back, and I am very enthusiastic about what iPerceptions is doing to help websites improve their customer satisfaction. Plus, giving away the opportunity to try a customer satisfaction survey is a great way for them to whet the appetite of their prospective customers and ultimately generate more business.
A screen print of one of my 4Q results tabs is shown to the right here.
So far my results are pretty good. I can already learn a lot about why people are visiting my site. I can see that satisfaction is low at 40%, but that everyone was able to complete what they were looking to do. Apparently what people are doing on my site is research!
WAIT A MINUTE. When I look at some of the details, I see that only one person has completed the survey so far.
"Out of the box" only 20% of people were being asked to complete the survey. I don't have a tonne of traffic to MarketGoGo.com (although my traffic is higher than similar sites - according to Google Analytics). So, I've just turned up the crank on asking more people if they want to participate in the survey. Now 90% of visitors to the site should be asked to complete the questionnaire. Maybe for my next post I will have some additional details to share about the survey.
The data I'm collecting from Google Analytics and the 4Q survey will eventually lead me to re-vamp the MarketGoGo.com site.
What are you doing to improve your visitor's satisfaction, the way your site works, and ultimately your business?
For some thoughts on this, please don't hesitate to email Market GoGo.
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