Doritos Super Bowl Ad Improves Brand Most; GoDaddy’s Does Damage

The results are in for the Super Bowl Ads. Comscore reports that:

• One-quarter of respondents in comScore’s pre-Super Bowl survey indicated that watching the ads is their favorite part of the day’s festivities.
• Ads which people would most like to see again were Bud / Bud Light, Doritos, Coca Cola, Pepsi, and GoDaddy.com.
• Ads which most improved their brand image were for Doritos, Bud / Bud Light, and Denny's.
• Results indicated that GoDaddy.com's ad may have hurt its brand image. However, it also had the third highest ad recall.
  

Have a look at the full story and charts over at Marketing Charts.