YouTube's Super Bowl Results

Who won the game? WHO CARES! Who took top honors with the best ad. That's what matters.

YouTube's Super Bowl ad ranking contest is over, and the winner is ...

DORITOS. It is hard not to watch this ad without both cringing and laughing. Then, you have to watch it again. This ad was created out of a contest, and the winner walked away with $1,00,000,000,000,000. Wait a minute, that was a few too many zeroes. It was just a million. Doritos clearly got their money's worth and then some out of this contest.

• The ad has been viewed more than 2,000,000 times on YouTube alone (not including all the other duplicate posts and responses to it, which would have generated many million more impressions)
  
• Their contest micro-site was one of the most popular on the internet according to Alexa.com
• Their ad improved their brand impression according to Comscore.
  

Just in case you didn't see the ad yet ... here it is: