"United Breaks Guitars" nears 2.5 MILLION views

Sons of Maxwell via last.fm

Power to the people. Buzzing about the negative impact of a business' actions is proving to be very powerful against United Airline's bad customer service and the experience that Sons of Maxwell experienced. Tonight, about a week after Sons of Maxwell launched their ballad "United Breaks Guitars", their video is poised to break 2.5 million views.

Might as well watch it again!

Buzzing more about "United Breaks Guitars"

Image via CrunchBase

Yesterday when I first heard about this story, the "United Breaks Guitars" video had been watched nearly 200,000 times. Sons of Maxwell had only published the video to YouTube two days earlier. Tonight there around 750,000 views!

Also - there are lots of comments like:

• Like a SPinal Tap amp, your revenge goes up to 11. Amazing job sir - hats off to Sons of Maxwell. It is exactly this kind of systemic anti-customer culture that makes people dislike companies like United. Fire the baggage handlers and make every United employee view this video. Oh, and if they repeat their interest in this video for training purposes...SELL IT it them. Say, free airfare for life and first class seat for your guitar. Brilliant vid!!!!!
  
• damn! I could write a full Broadway musical and it still wouldn't cover all the crap I've taken from Air Canada over the years!
  
• One of the best You Tube videos ever. Beautiful way to get back at the impersonal airline industry in general. United and the others badly need to get their act together and start delivering good customer service again.

(There are a lot of inflammatory and unnecessary comments as well - these are a few good ones that apply to United Airlines, and the airline industry in general.)

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