Online commerce will grow as a net number of transactions, but maybe not dramatically in total dollars sales. The three reasons this will happen are:
- Online traffic will increase organically. More and more people continue to get connected to the web world, even when cash is tight.
- Online shopping will increase as people look for bargains in this down economy. More and more people will look to the internet as the place where they can find deals.
- So, while the gross number of online sales will increase, the average purchase price will be lower and consequently the actual dollar value of all those sales may not be much higher than it has been in the past.
What's a Marketer to do?
- Know that more people will be hitting your site looking for deals,
- Make sure your best deals are present on your home page, and
- Ensure that throughout your check-out process you have GREAT and SIMPLE up-sell and cross-sell options.
Will I be right? The year will tell!
Posts
No comments:
Post a Comment