After it is established that the campaign should work, media space is bought. This one small line represents a lot of work. The planning and buying should actually happen much earlier in the process. But, it is at this point in the plan that the rubber hits the road, and the media space must be there. It is also the point where, if the campaign development slips, negotiations will need to be pulled off with the publishers to save the campaign.
Make sure you have a good media planner and buyer that you can trust and treat as a strong ally, and who will negotiate with publishers and other media companies to your benefit.
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Mediafiche is a online media marketplace that has created a media buying platform combining traditional and digital media. This online media marketplace will allow you to search over 5,000 magazine media kits, 1,200 newspapers, search spot cable television over the entire U.S. and out-of-home media across the country.
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