Wednesday, June 3

Advertising Methodology (7) - Media Influences

The next step in conceiving and creating great advertising that works is to learn about where the customer looks for information. If your ad is going to get the prospect’s attention, generate interest, make the prospect desire the product, and get the prospect to take action to buy the product … then your ad better be where the prospect is going to be looking. In that light, you need to learn:
  • What media does your prospect spend their time with?
  • What media does the customer turn to in their purchase funnel? Who or what media do they trust?
From this you may find that your best ad is no ad at all. Maybe you learn that your new strategy should be an email to existing customers, a viral campaign or something else.

No comments:

Post a Comment