- What are the channels?
- How do the channels perform (sales, profitability)?
- What responsibilities does the company have to represent or support 3rd party channels?
- What responsibilities do 3rd party channels have to support the company?
- How or what advertising are the 3rd party channels doing?
Friday, June 5
Advertising Methodology (9) - Purchase Channels
So, now you know what you are selling, who the customer is, how they shop, and what their options are. Now you need to understand the point where a customer drops their money on the counter and buys the product.
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