Looking for a job in Marketing ... maybe you should look for something else

I've been working on the Search Engine Optimization for MarketGoGo.com, and in running at test I searched the simple term of "Market GoGo" on Google, I'm not ranking very high yet.

In scrolling pages of Google search results, one of them caught my eye. I ended up looking at a site by Simply Hired, that showed the trend on hiring GoGo Dancers. Based on hiring trends, it looked promising. Not that I'm really going to be a GoGo dancer in any way shape or form (fortunately for everyone). That led me to do a search comparing the demand for "Vice President of Marketing" personnel versus the GoGo Dancer.

As it turns out, the Gogo Dancer kicks butt.

Check it out. Since March 2007, the following has occurred:

• Vice President Marketing jobs increased 2%
• Gogo Dancer jobs increased 361%

Okay - the numbers might not be telling the whole story here. First off, people who are qualified to be a VP of Marketing probably won't land any of those GoGo Dancer jobs any time soon. Secondly, there are 107 VP of Marketing jobs on SimplyHired, and only 5 posted for GoGo Dancers.

There has to be a deep marketing lesson in here somewhere. Maybe it is that you can always fine a way to use numbers to support your case. On the other hand, you really shouldn't ever try to make numbers tell a tall tale rather than the truth.