What's so important about a Marketing Project?

Is planning, running, and delivering a project for a Marketing department any different than delivering for a Finance department or an Operations Department? One short word ... YES!

There is a dramatic difference between a Marketing project and any other project. A Marketing project is a time-constrained activity that needs to deliver so that:

• Press Releases, Advertising, and other communication can be coordinated for the launch,
• Sales teams can be made ready to go,
• Call Centres can be informed of the change, and
• You can make a whole bunch more money!

On the other hand, if a Finance project runs late, the CFO gets a little bent out of shape. Sales don't plummet or jump. No one goes to jail. (Well, okay, I guess that could happen but typically it won't be the fault of the project. Unless of course the project required a big paper shredder.) Similarly, if an Operations project runs late you can forecast the delay, and people can get ready for the whole thing.

That's why things need to be handled a little differently for a Marketing project.

Have a look at how Market GoGo will help you plan, manage, and deliver your Marketing Project in order to make it (and you) successful.