The Renaissance of Web Advertising?

"Renaissance" according to Wikipedia comes the French and means "rebirth".

Since about 2001 when the big internet bust took place it has been hard to convince hard-core traditional marketing people that they should be turning their hard-won advertising dollars to advertising "experiments" on the web. Even in the face of grossly successful tests, hard-core traditional advertising people still believed that their dollars were better spent on out-of-home bill-boards, prime-time TV spots (plus production, etc.), and weekend newspaper inserts.

But, new research from MarketingProfs.com shows that the tide might be turning. The renaissance for Online Marketing could be the current Financial Crisis. In the MarketingProfs research report Benchmark Research on Marketing in the Economic Crisis ($199 for members, and free for Premium Members (the Premium Membership pretty much pays for the research report)), they note that 16-26% of firms are looking to reallocate their marketing budgets among alternatives. The big winner stands to be Web Marketing. From their report ...

Digital marketing vehicles may provide an opportunity to stretch a marketing budget. Those marketers who can best position themselves vis-à-vis the competition and can capitalize on creative and innovative use of online marketing tactics may be able to reap the greatest return on the shift in allocation to this new media.

So - the time is right to plan your web marketing and advertising strategy.

• If you are a traditional advertising person ... don't delay, get online now.
• If you are an online advertising person ... the time is right. Strike while the iron is hot.